Resume
Khuzaima
With years of SEO experience in copywriting, I’m passionate about delivering high-quality content that businesses need. I understand the nuances of optimized content, which helps extract maximum value for your brand.
Creative Strategizing
Developing innovative content strategies that captivate audiences and drive results. I excel at brainstorming fresh ideas, identifying trends, and crafting compelling narratives that resonate with target markets.
Big Picture Market
With a keen understanding of market dynamics, I analyze industry trends, consumer behavior, and competitor landscapes to inform content decisions. This macro perspective enables me to create content that speaks to broader business goals.
Creative Messaging
Crafting clear, concise, and engaging messages that capture the essence of a brand. I develop messaging frameworks that resonate with diverse audiences, fostering brand awareness, loyalty, and conversion.
I’ve been in various Companies and Domains writing the content
Writing persuasive copy for payment, investment, and saving apps, helping top-tier fintechs.
Writing engaging content for music streaming platforms, VOD subscriptions, and entertainment services.
Creating clear, conversion-driven copy for web and app checkouts, in-store services, & product descriptions.
Producing captivating copy for e-magazines, audio, and e-book offerings.
Developing easy-to-understand copy for direct payments via open banking and web/app banking services.
Writing for complex internal tools and advanced management procedures.
I’ve worked as a senior copywriter and in writing leadership roles for:
ISkills
Senior Lead Writer
Current
I deliver structured content instruction – with more focus on clarity, relevance, and market-driven application. My role involves curriculum alignment and skill-focused guidance.
Highgate
Senior Copywriter
Current
I develop data-informed content strategies that enhance digital visibility and engagement. Execution is anchored in SEO precision and analytical rigor.
RE/Max Stars London
Real Estate Writer
Current
I architect content frameworks that boost brand authority and drive qualified leads. Focused on high-value property marketing with measurable outcomes.
Romford Real Estates
Senior Copywriter
Current
I oversee strategic content planning madeto hyperlocal market trends. Execution centers on audience targeting, positioning, and conversion.
Teckroft
Senior Copywriter
Current
I write property-centric narratives backed by competitor intelligence and lead funnel optimization. Strategy is calibrated for buyer intent and brand differentiation.
EA Guaranteed Rent UK
Content Strategist
Current
I produce high-stakes copy for legal, contractual, and investment-based property services. Tone is authoritative, concise, and conversion-focused.
Background
I am Khuzaima, born and raised in Pakistan. I graduated with a degree in Linguistics in 2024, but my SEO journey began in 2019. After joining ISkills, I gained hands-on SEO knowledge and honed my skills. Over the years, I’ve had the privilege of working with both national and international clients, building websites, and managing successful blogs. I’m always eager to learn and grow, adapting to new challenges and staying ahead in the ever-changing world of SEO.
Passion
SEO and content creation are more than just my profession – they’re my passion. I believe in making content that not only ranks but also help users byadding real value to their experience. I strive to create content that hits the “sweet spot” where businesses see growth and audiences find meaningful, engaging material that solves their problems.
Experience
For over five years, I’ve been in the world of SEO, working with clients from various industries to build optimized content strategies. From advising businesses on how to enhance their online presence to writing SEO-driven content that converts, I’ve gained experience in creating impactful, user-centered content that delivers results.
Education and Language
Government College University
Bacheolers in English Linguistics
August 2000 – June 2024
ISkills – SEBT
SEO Blogging Training
August 2022 – June 2023
Teckroft
Lead Copywriter
January 2024 – onward
Portfolio
Take a look at the portfolio to learn more.